Privacy policy
Our personal data processing policy describes what data we collect, for what purpose it is collected, how you can control your own data, and how you can contact us.
1. Who is responsible for processing your data?
by BILLGREN AB (org no 559169-9854) is responsible for the personal data you send to us and is responsible for ensuring that your personal data is processed in accordance with the EU's General Data Protection Regulation GDPR (EU 2016/679).
2. Legal basis
GDPR stipulates that all processing of personal data must be based on a legal basis. This section describes the purposes for which we process personal data, which categories of personal data are processed, and on what legal basis the processing is carried out for you as a customer of SINTRIDOU.
3. What data do we collect about you?
We process and store data you provide to us when, for example, you sign up for newsletters, make a purchase, contact our customer service, or participate in competitions. Data about you may also be created when you use campaigns or offers. This is necessary information for our e-commerce to function. Our website uses cookies and similar technologies that collect information from your browser. We do this to make your experience on the website as good as possible. When you visit sintridou.com, we process data about browser settings and technical information about your device, as well as user-generated data, such as click and visit history. These are optional cookies that you can opt out of. Read more about how we handle cookies.
4. What do we use the data for?
The data is used so that we can fulfill our commitments to you, administer your newsletter subscription, complaint cases, exchanges, and otherwise provide you with good service, as well as for marketing purposes. It can also be used to provide you, as a customer, with personalized offers and discounts.
Personal data may further form the basis for SINTRIDOU's market and customer analyses, business and method development, personalization of content on our website, improvement of our services, as well as statistics and customer segmentations. Marketing may also be based on profiling based on purchasing behavior, when you leave one or more products in the shopping cart, and other user-generated data. Data may also be used to establish, assert, or defend legal claims.
5. Contact Information
The purpose of storing your contact information is so that we can administer memberships, your purchases, and marketing mailings. The data that may be stored includes name, email, and phone number to fulfill an agreement within a legal basis in a legitimate interest.
5.1 Purchase Management
When making a purchase, information is shared with our payment provider. The personal data stored are first name, last name, address, email, and phone number. If you choose to pay by invoice, your personal identification number is also stored with the selected payment provider. The information is saved to complete the purchase and to protect the parties against fraud. The payment providers (payment services) we use are: Klarna, Payson, Paypal, Swish, and card payment.
5.2 Marketing of products and services
Purpose: Display relevant product recommendations, send direct marketing via electronic communication channels, e.g., by running campaigns or sending offers and invitations to events. Data: Name, address, email, phone number, website usage, and other digital channels. Legal basis - Fulfillment of membership agreement, legitimate interest.
5.3 Benefits, offers, and events
Purpose: Handling of benefits and offers, events, and competitions. Data: Name, address, phone, email. Legal basis: Fulfillment of membership agreement, legitimate interest.
5.4 Response Data
The purpose is to improve our services, statistics, and marketing based on behavior. Data: Purchases or other forms of redemption, such as coupons/codes. Legal basis: Fulfillment of membership agreement, legitimate interest.
5.5 Web Data
The purpose of collected website activity data is to adapt the website to your interests and needs, and to further develop and improve the website. Providing your consent for data collection is voluntary.
5.6 Handling of customer service matters
Collection of personal data within customer service matters is to communicate and respond to inquiries received by customer service via phone or in digital channels (including social media). Investigate support cases and complaints, perform identification. Data: Name, contact details, personal identification number, correspondence, purchase details, technical data. Legal basis: The processing is necessary to satisfy your and our interest in being able to handle customer service matters, legitimate interest.
5.7 Who processes the data?
Your privacy is very important to us. SINTRIDOU therefore does not disclose your data to third parties, and we would never sell your data. However, data may be processed by so-called personal data processors, i.e., companies with whom SINTRIDOU collaborates regarding IT operations, payment solutions, analysis, printing, distribution, and marketing. These parties may not use data about you for any purpose other than to provide the services they are engaged for and only on the terms specified by SINTRIDOU.
5.8 How do we protect your data?
SINTRIDOU values your integrity and places great importance on the secure processing of your personal data. We use appropriate technical solutions and administrative processes and routines to manage and protect the data we collect. Special attention is paid to information security to prevent, hinder, and detect if data is spread to outsiders or lost. Access to personal data is only granted to those who need it for their work tasks.
6. Storage period
Data is not stored longer than necessary with regard to the purpose of the processing. This means, in practice, that data is purged when it is no longer current or necessary for analysis or direct marketing and the purposes for which it was collected.
7. Your rights
7.1 Register extract
You can, free of charge, once a year at most, request a register extract of what data SINTRIDOU processes about you. The register extract will be sent to you within one month of the request being received. The register extract will be sent to your registered residential address. Requests for register extracts must be sent in writing and signed by post to: SINTRIDOU AB Östra Förstadsgatan 2, 211 31 Malmö
7.2 Rectification and erasure
SINTRIDOU is responsible for ensuring that the information we process about you is correct. If you discover that your information is incorrect, incomplete, irrelevant, or has been collected on an unlawful basis, you can request that it be corrected or deleted. There may be reasons for us not to comply with your request for deletion if there are legal obligations preventing us from doing so. This could be if the processing is necessary to exercise our right to freedom of expression and information, to comply with a legal obligation to which we are subject, or to establish, assert, or defend legal claims.
7.3 Right to restrict processing
In general, you always have the right to object to processing based on a balancing of interests or consent. You can object to the use of data for marketing purposes at any time. You can decline future mailings via email using the unsubscribe link found at the bottom of each email.
7.4 Complaints
If you believe that data is being processed in violation of applicable regulations, you should report it to us as soon as possible. You can also file a complaint with the Swedish Data Protection Authority, www.datainspektionen.se.
Contact details
by BILLGREN AB / SINTRIDOU
Östra Förstadsgatan 2
211 31 Malmö
Phone: +46 406 213 344
email: info@sintridou.com
Last updated May 11, 2026